Arun Ganguly | Business Advisor

You are aware that marketing is necessary if you want to reach or keep your target market. But like other small enterprises Entrepreneur, your attention is required for other, more urgent matters related to running a firm. You will find it hard to find time to perform any marketing since you will be preoccupied with administrative tasks; unless, of course, sales start to decline unexpectedly. Arun Ganguly found that more than half of small company owners handle their own marketing initiatives, trying to evaluate their ROI to determine whether their marketing efforts are successful. If you are a small business owner, and you are handling your marketing yourselves, here find the challenges, you may face.   Unaware of the USPs Small businesses are unaware of the USPs, and many are aware are unable to effectively use them in order to attract prospects and grow their clientele. They aren't even aware of the ways in which these USPs may set them apart from their rivals. Fails to stay in

The most difficult task for business owners is acquiring capital for new ventures or expansion. You will require assistance unless you are independently affluent. Here is a list of several options for company fundraising suggested by  Arun Ganguly . Crowd funding-  Use the potential of the web to generate the money you require if you are passionate about a cause. In recent years, crowdfunding websites have grown in popularity among businesses, innovators, and the general public. If you can express your enthusiasm in the description of your fundraising, they are simple to put up. Angel investors – In compensation for convertible bonds or ownership equity, angel investors contribute funds for a business start-up. Venture Capitalists -Venture capitalists like angel investors, fund start-ups at an early stage, and emerging businesses with significant development potential. The distinction is that instead of acquiring a stake in the business, they often offer finance that frequently has gre

If your business needs more financial boost then you can follow any fundraising method available on the market. You can follow Arun Ganguly also as he is an expert in this field. But you need to focus on the tactics to reach out more. Nowadays you also have an option to do your fundraising program using social media platforms.   1.  Invest in grassroots If you are an Entrepreneur and want to penetrate your business more into the market then you should focus on the grassroots level. You have to use a peer-to-peer networking model to nail these tactics. If you clear the channels from the grassroots then you can run your business smoothly in the later stage.     •   You can use software to reach the bottom layer. You can spread the story via videos, photos, and banners. You will get a positive response from this.     •   You can also use the media to reach this level. You can easily communicate with the people at this level via the media, especially the television media.     2.  Pay well